Architecture Accented at Guggenheim Museum in New York City

The Guggenheim celebrates with YouTube Play A biennial of Creative Video to highlight the potential for creative video. Surprisingly those "innovative and original" YouTube featured videos from around the world, took a back seat. Instead the focus was on the collage-style projection on the interior and face of the Guggenheim, which played extremely well off the architecture of Frank Lloyd Wright. Unlike that of Jenny Holzer's For the Guggenheim in 2005, the projection really was mapped specifically for the architecture. 

YOUTUBE PLAY AT THE GUGGENHEIM by Obscura Digital 2010

FOR THE GUGGENHEIM by Jenny Holzer 2005

Creative video has come a loooong way, but with a projected presentation like this one by Obscura Digital ..who wants to sit and click through YouTube videos anymore? HD video is the creative innovation we should be celebrating because HD anything looks good with any configuration.

For those of you who haven't seen the Live stream of YouTube Play here it is:

YOUTUBE PLAY at the Guggenheim

Fore more information check out 

http://www.guggenheim.org/new-york/interact/participate/youtube-play

and 

http://www.obscuradigital.com

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ViZoo Machination ... Another Conquest in Video Architecture

By far, the most arousing contrivance in video design so far. I've had my crush on ViZoo since their free-floating video display Cheoptics360 was released in 2004. Alexander McQueen featured a life size floating Kate Moss "hologram" as the finale of his autumn/winter collection in Paris 2006, inspiring video holography performances on fashion runways worldwide. The cheoptics look-a-like was designed by video maker Baillie Walsh and art directed by McQueen himself. 

KATE MOSS HOLOGRAM by Alexander McQueen & Baillie Walsh

Then came Free Format. A true life archetype, powerful, unequivocal and sexy as hell! Still, no one has delivered this technology as professional and beautiful as ViZoo. In 2008, it premiered at the Diesel spring/summer fashion show in Florance Italy, featuring giant aquatic life and submarines for an unbelievable 17 minute performance. Truly inspiring.     

FREE FORMAT by ViZoo

DIESEL FASHION SHOW by ViZoo

Finally...ViZoo has integrated real objects with HD video into one device, Flare320. With a 120 degree viewing angle, holographic images can move around, through and inside any kind of real object...person...or material...AND has interactive capabilities. With technology like this, it wont be long before Flare breaks outside its box...literally. I guarantee that. 

FLARE320 by ViZoo

Fore more information check out ViZoo website www.vizoo.dk

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